Volvo uses Avicii in their latest marketing video

Volvo have been using YouTube and celebrities to market their new cars for a while now. In the latest video they are marketing the new XC90 with the help of Avicii, there are very few driving sequences and the actual car isn’t show that much I guess but as a pure commercial it’s ok.

Still it would have been nice to see if the XC90 is just an oversized suburban family hauler aiming to take market share from the X5 or Q7, or if it really have some off-road capabilities as they sort of promise (given the name). I guess we will find out (but not necessarily from Volvo).

What do you think of the video?

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